Skip to product information
1 of 4

IV Beauty

IV Strength Shampoo Bar

IV Strength Shampoo Bar

Strengthen & Reduce Breakage

Regular price £9.95 GBP
Regular price Sale price £9.95 GBP
Sale Sold out
Taxes included.
Suitable for hair type

IV Strength Shampoo Bar

100g; equivalent to 80 washes (based on average thickness, mid length hair)

Natural. Honest. Effective care for stronger, healthier hair.

Our IV Strength Shampoo Bar is formulated to cleanse gently yet effectively, supporting hair that’s prone to breakage, dryness or lack of resilience. Made with naturally-derived cleansing agents and a nourishing blend of plant oils, proteins and vitamins, this bar delivers a rich, creamy lather without stripping your scalp or weighing hair down.

Strength From Nature

- Hydrolysed Oat Protein helps fortify each strand, improving elasticity and reducing breakage over time.

- Panthenol (Pro-Vitamin B5) supports stronger, smoother hair by helping to retain moisture and boosting shine naturally.

- Shea Butter enriches the formula with deep, long-lasting nourishment—softening the hair without leaving a heavy or greasy feel.

- Argan & Rosehip Oils add lightweight moisture, helping to smooth roughness and support a healthier hair barrier, especially for dry or damaged ends.

- Tea Tree Oil delivers a refreshing, clarifying boost for a balanced, comfortable scalp.

A Gentle, Effective Cleanse

Instead of harsh sulphates, we use Sodium Cocoyl Isethionate and Sodium Lauryl Sulfoacetate—mild, coconut-derived surfactants that create a lush lather while remaining kind to skin and hair. Your hair is left clean, soft and manageable, never stripped or squeaky.

To add slip and reduce friction during washing, Cationic Guar Gum provides natural conditioning, making detangling easier and helping hair feel smoother from the very first use.

Clean Formulation, Honest Beauty

IV Beauty is committed to simple, effective ingredients—nothing unnecessary.
This shampoo bar is:

- Free from harsh sulphates

- Free from silicones

- Free from synthetic fragrances

- Free from artificial colours (only Titanium Dioxide for opacity)

- Preserved safely using gentle, non-irritating preservatives

With its concentrated, water-smart design, this bar lasts longer than bottled shampoo and creates less waste—all while supporting healthier, stronger hair with every wash.

 

How to Use

  1. Wet your hair and the shampoo bar.

  2. Lather in your hands or glide directly over your scalp.

  3. Massage gently, then rinse thoroughly.

  4. Allow the bar to dry between uses.

  5. Follow with conditioner if needed

Pairs with IV Strength Oil or IV Strength Balm to lock in moisture, prevent breakage and support stronger, healthier hair.

Ingredients: Sodium Cocoyl Isethionate, Shea Butter, Aqua, Sodium Lauryl Sulfoacetate, Cetearyl Alcohol, Hydrolysed Oat Protein, Argan Oil, Rosehip Oil, Cationic Guar Gum Powder, Titanium Dioxide, Citric Acid, Panthenol, Sodium Benzoate, Potassium Sorbate.Tea Tree Oil. Allergens: Limonene, Linalool.

Handmade from scratch, appearance may therefore vary slightly.

  • For external use only. Avoid contact with eyes. If contact occurs, rinse thoroughly with clean water. Discontinue use if irritation occurs.

  • Keep out of reach of children.

  • Store the bar in a cool, dry place away from direct sunlight to maintain its quality.

  •  

    View full details