About Us

It all started when I was a teenager and dyed my hair for the first time; purple. My grandparents hated it and told me they didn't want to see me until it came out. Little did the 3 of us know, the '6-8' washes it was expected to last, ended up being 10 months. 

Whilst not ideal, it did make me appreciate my natural hair colour. I desperately wanted it back. As I got older, my desire to hold onto it never waivered, so I looked for a way to delay going grey for as long as possible.

I believe that most of the things we need we can get from nature; and that a natural solution is always better than using chemicals and artificial processing. Luckily, I found a solution that fit both of my needs and the first iteration of IV You was born.

Even luckier, there were so many other benefits than just delaying going grey. It helps minimise hair loss, hydrates, protects and gives the softest smoothest hair; I honestly can't stop touching. It produces a healthier scalp and hair; without a chemical in sight.

After using the product for years and living in disbelief that it wasn't in everyone's bathroom, I took the leap and established IV Beauty.

IV Beauty is built on three core promises: natural ingredients, honest intentions, and effective results- all made for you.

We don't just believe in our products wholeheartedly, we use them, we trust them and we're confident you'll see and feel the difference too.

 

(and in case you're wondering my grandparents relented the very next day and put up with me and my purple hair).