{"title":"Shampoo Bars","description":"\u003cp\u003eOur shampoo bars are handmade from scratch. They're free from:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilicones\u003c\/li\u003e\n\u003cli\u003eHarsh Sulphates\u003c\/li\u003e\n\u003cli\u003eArtificial Fragrances and Perfumes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNot only do they support the planet as an eco friendly alternative to liquid shampoos, they also deliver gentle, effective cleansing and long lasting hydration.\u003c\/p\u003e\n\u003cp\u003eDid you know a standard liquid shampoo bottle can take up to 450yrs to decompose in landfill? Not our shampoo bars!\u003c\/p\u003e","products":[{"product_id":"iv-strength-shampoo-bar","title":"IV Strength Shampoo Bar","description":"\u003ch2 data-end=\"219\" data-start=\"187\"\u003e\u003cstrong data-end=\"217\" data-start=\"190\"\u003eIV Strength Shampoo Bar\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong data-end=\"217\" data-start=\"190\"\u003e100g; equivalent to 80 washes (based on average thickness, mid length hair)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"285\" data-start=\"220\"\u003e\u003cstrong data-end=\"285\" data-start=\"220\"\u003eNatural. Honest. Effective care for stronger, healthier hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"634\" data-start=\"287\"\u003eOur IV Strength Shampoo Bar is formulated to cleanse gently yet effectively, supporting hair that’s prone to breakage, dryness or lack of moisture. Made with naturally derived cleansing agents and a nourishing blend of plant oils, proteins and vitamins, this bar delivers a rich, creamy lather without stripping your scalp or weighing hair down.\u003c\/p\u003e\n\u003ch3 data-end=\"664\" data-start=\"636\"\u003e\u003cstrong data-end=\"664\" data-start=\"640\"\u003eStrength From Nature\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong data-end=\"693\" data-start=\"667\"\u003e- Hydrolysed Oat Protein\u003c\/strong\u003e helps fortify each strand, improving elasticity and reducing breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"809\" data-start=\"779\"\u003e- Panthenol (Pro-Vitamin B5)\u003c\/strong\u003e supports stronger, smoother hair by helping to retain moisture and boosting shine naturally.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"922\" data-start=\"907\"\u003e- Shea Butter\u003c\/strong\u003e gives deep, long-lasting nourishment, conditioning the hair without leaving a heavy or greasy feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"1067\" data-start=\"1043\"\u003e- Argan \u0026amp; Rosehip Oils\u003c\/strong\u003e add lightweight moisture, helping to smooth roughness and support a healthier hair barrier, especially for dry or damaged ends.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"1216\" data-start=\"1200\"\u003e- Tea Tree Oil\u003c\/strong\u003e delivers a refreshing, clarifying boost for a balanced, comfortable scalp.\u003c\/p\u003e\n\u003ch3 data-end=\"1328\" data-start=\"1293\"\u003e\u003cstrong data-end=\"1328\" data-start=\"1297\"\u003eA Gentle, Effective Cleanse\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1600\" data-start=\"1329\"\u003eInstead of harsh sulphates, we use \u003cstrong data-end=\"1393\" data-start=\"1364\"\u003eSodium Cocoyl Isethionate\u003c\/strong\u003e and \u003cstrong data-end=\"1428\" data-start=\"1398\"\u003eSodium Lauryl Sulfoacetate\u003c\/strong\u003e—mild, coconut-derived surfactants that create a lush lather while remaining kind to skin and hair. Your hair is left clean, soft and manageable, never stripped or squeaky.\u003c\/p\u003e\n\u003cp data-end=\"1783\" data-start=\"1602\"\u003eTo add slip and reduce friction during washing, \u003cstrong data-end=\"1671\" data-start=\"1650\"\u003eCationic Guar Gum\u003c\/strong\u003e provides natural conditioning, making detangling easier and smoothing hair from the very first use.\u003c\/p\u003e\n\u003ch3 data-end=\"1825\" data-start=\"1785\"\u003e\u003cstrong data-end=\"1825\" data-start=\"1789\"\u003eClean Formulation, Honest Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2113\" data-end=\"2195\"\u003eIn line with IV Beauty’s commitment to simple, effective ingredients, this bar is:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"2199\" data-end=\"2228\"\u003e- Free from harsh sulphates\u003c\/strong\u003e\u003cbr\u003e\u003cstrong data-start=\"2233\" data-end=\"2256\"\u003e- Free from silicones\u003c\/strong\u003e\u003cbr\u003e\u003cstrong data-start=\"2261\" data-end=\"2295\"\u003e- Free from synthetic fragrances\u003c\/strong\u003e\u003cbr\u003e\u003cstrong data-start=\"2300\" data-end=\"2335\"\u003e- Free from unnecessary additives\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Preserved safely using gentle, non-irritating preservatives\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2401\" data-end=\"2508\"\u003eConcentrated, long-lasting, and low-waste, this bar supports scalp health while being kinder to the planet.\u003c\/p\u003e\n\u003ch2 data-end=\"144\" data-start=\"127\"\u003e\u003cstrong data-end=\"144\" data-start=\"130\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWet your hair and the shampoo bar.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eLather in your hands or glide directly over your hair.\u003c\/p\u003e\n\u003cp\u003eMassage gently, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eAllow the bar to dry between uses.\u003c\/p\u003e\n\u003cp\u003eFollow with conditioner if needed\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"461\" data-start=\"330\"\u003e\u003cb\u003ePairs with \u003c\/b\u003eIV Strength Oil or IV Strength Balm to lock in moisture, prevent breakage and support stronger, healthier hair.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"461\" data-start=\"330\"\u003eIngredients: \u003cspan\u003eSodium Cocoyl Isethionate, Shea Butter, Aqua, Sodium Lauryl Sulfoacetate, Cetearyl Alcohol, Hydrolysed Oat Protein, Argan Oil, Rosehip Oil, Cationic Guar Gum Powder, Titanium Dioxide, Citric Acid, Panthenol, Sodium Benzoate, Potassium Sorbate, \u003c\/span\u003e\u003cspan\u003eTea Tree Oil. Allergens: Limonene, Linalool.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"461\" data-start=\"330\"\u003eHandmade from scratch, appearance may vary slightly.\u003c\/p\u003e\n\u003cp data-end=\"133\" data-start=\"109\"\u003e\u003cem\u003eFor external use only. \u003c\/em\u003e\u003cem\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with clean water. \u003c\/em\u003e\u003cem\u003eDiscontinue use if irritation occurs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"293\" data-start=\"261\"\u003e\u003cem\u003eKeep out of reach of children.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-is-last-node=\"\" data-end=\"381\" data-start=\"296\"\u003e\u003cem\u003eStore the bar in a cool, dry place away from direct sunlight to maintain its quality.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAll IV Beauty's products are vegan friendly, cruelty free and alcohol free.\u003c\/p\u003e","brand":"IV Beauty","offers":[{"title":"All hair types","offer_id":56998040109440,"sku":null,"price":8.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/1252\/8512\/files\/D633EA98-6982-44B0-B421-FC4CB5438007.jpg?v=1766848488"},{"product_id":"iv-you-shampoo-bar","title":"IV You Shampoo Bar","description":"\u003ch2 data-end=\"249\" data-start=\"222\"\u003e\u003cstrong data-end=\"247\" data-start=\"225\"\u003eIV You Shampoo Bar- 100g \u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 data-end=\"249\" data-start=\"222\"\u003e\u003cspan style=\"font-weight: normal;\"\u003eProvides 80 washes (based on mid length hair of average thickness).\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-end=\"289\" data-start=\"250\"\u003e\u003cstrong data-end=\"289\" data-start=\"250\"\u003eClean, calm scalp care — naturally.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"605\" data-start=\"291\"\u003eThe IV You Shampoo Bar is designed to support a healthier, more balanced scalp while delivering a gentle yet effective cleanse. Made with naturally derived cleansing agents and soothing plant ingredients, this bar helps calm irritation, reduce dryness, and refresh the scalp — without stripping essential moisture.\u003c\/p\u003e\n\u003ch3 data-end=\"644\" data-start=\"607\"\u003e\u003cstrong data-end=\"644\" data-start=\"611\"\u003eNurture Your Scalp, Naturally\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong data-end=\"666\" data-start=\"647\"\u003eAloe Vera Juice\u003c\/strong\u003e helps soothe irritation, hydrate the scalp, and support a more comfortable, balanced environment for healthy hair growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"821\" data-start=\"793\"\u003eVitamin B3 (Niacinamide)\u003c\/strong\u003e helps strengthen the scalp barrier, regulate oil production, and promote overall scalp resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"941\" data-start=\"925\"\u003eRosemary Oil\u003c\/strong\u003e provides a gentle, invigorating boost and is known for supporting circulation to the scalp, helping it feel fresh and revitalised.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"1097\" data-start=\"1077\"\u003eSweet Orange Oil\u003c\/strong\u003e adds natural antimicrobial and balancing benefits, supporting a cleaner, calmer scalp without synthetic fragrance.\u003c\/p\u003e\n\u003ch3 data-end=\"1257\" data-start=\"1214\"\u003e\u003cstrong data-end=\"1257\" data-start=\"1218\"\u003eGentle Cleansing Without Disruption\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1482\" data-start=\"1258\"\u003eInstead of harsh sulphates, we use \u003cstrong data-end=\"1322\" data-start=\"1293\"\u003eSodium Cocoyl Isethionate\u003c\/strong\u003e and \u003cstrong data-end=\"1357\" data-start=\"1327\"\u003eSodium Lauryl Sulfoacetate\u003c\/strong\u003e — mild, coconut-derived cleansers that lift away product build-up and impurities while remaining gentle on sensitive scalps.\u003c\/p\u003e\n\u003cp data-end=\"1638\" data-start=\"1484\"\u003e\u003cstrong data-end=\"1505\" data-start=\"1484\"\u003eCationic Guar Gum\u003c\/strong\u003e adds light conditioning and slip, helping the bar glide through the hair and making detangling easier without weighing strands down.\u003c\/p\u003e\n\u003ch3 data-end=\"1678\" data-start=\"1640\"\u003e\u003cstrong data-end=\"1678\" data-start=\"1644\"\u003eBalanced Care for Hair \u0026amp; Scalp\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong data-end=\"1696\" data-start=\"1681\"\u003eShea Butter\u003c\/strong\u003e nourishes both scalp and hair, helping to reduce dryness and maintain soft, comfortable roots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"1822\" data-start=\"1796\"\u003e\u003cstrong data-end=\"1822\" data-start=\"1796\"\u003e\u003cstrong data-end=\"1822\" data-start=\"1796\"\u003eHydrolysed Oat Protein\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e supports stronger, smoother strands while adding a softening effect that still feels lightweight.\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"2070\" data-start=\"1922\"\u003eWith its naturally soothing and balancing benefits, the IV You Shampoo Bar helps keep your scalp happy, refreshed, and ready to grow healthier hair.\u003c\/p\u003e\n\u003ch3 data-end=\"2112\" data-start=\"2072\"\u003e\u003cstrong data-end=\"2112\" data-start=\"2076\"\u003eClean Formulation, Honest Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2195\" data-start=\"2113\"\u003eIn line with IV Beauty’s commitment to simple, effective ingredients, this bar is:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-end=\"2228\" data-start=\"2199\"\u003e- Free from harsh sulphates\u003c\/strong\u003e\u003cbr\u003e\u003cstrong data-end=\"2256\" data-start=\"2233\"\u003e- Free from silicones\u003c\/strong\u003e\u003cbr\u003e\u003cstrong data-end=\"2295\" data-start=\"2261\"\u003e- Free from synthetic fragrances\u003c\/strong\u003e\u003cbr\u003e\u003cstrong data-end=\"2335\" data-start=\"2300\"\u003e- Free from unnecessary additives\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e- Preserved safely using gentle, non-irritating preservatives\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"2508\" data-start=\"2401\"\u003eConcentrated, long-lasting, and low-waste, this bar supports scalp health while being kinder to the planet.\u003c\/p\u003e\n\u003ch2 data-end=\"219\" data-start=\"187\"\u003e\u003cstrong style=\"font-size: 15px;\" data-end=\"144\" data-start=\"130\"\u003eHow to Use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"185\" data-start=\"149\"\u003eWet your hair and the shampoo bar.\u003c\/p\u003e\n\u003cp data-end=\"246\" data-start=\"189\"\u003eLather in your hands or glide directly over your hair.\u003c\/p\u003e\n\u003cp data-end=\"290\" data-start=\"250\"\u003eMassage gently, then rinse thoroughly.\u003c\/p\u003e\n\u003cp data-end=\"328\" data-start=\"294\"\u003eAllow the bar to dry between uses.\u003c\/p\u003e\n\u003cp\u003eFollow with conditioner if needed\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"461\" data-start=\"330\"\u003e\u003cb\u003ePairs with \u003c\/b\u003eIV You Oil or IV You Balm to nourish, soften and support balanced, healthier hair and scalp.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"461\" data-start=\"330\"\u003eHandmade from Scratch. Appearance may vary.\u003c\/p\u003e\n\u003cp data-end=\"133\" data-start=\"109\"\u003e\u003cem\u003eIngredients: Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Shea Butter, Aqua, Cetearyl Alcohol, Hydrolysed Oat Protein, Aloe Leaf Juice, Niacinamide, Guar Hydroxypropyltrimonium Chloride, Rosemary Oil, Sweet Orange Oil, Titanium Dioxide, Citric Acid, Sodium Benzoate, Potassium Sorbate. Allergens: Limonene, Linalool.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"133\" data-start=\"109\"\u003e\u003cem\u003eFor external use only. \u003c\/em\u003e\u003cem\u003eAvoid contact with eyes. If contact occurs, rinse thoroughly with clean water. \u003c\/em\u003e\u003cem\u003eDiscontinue use if irritation occurs.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"293\" data-start=\"261\"\u003e\u003cem\u003eKeep out of reach of children.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-is-last-node=\"\" data-end=\"381\" data-start=\"296\"\u003e\u003cem\u003eStore the bar in a cool, dry place away from direct sunlight to maintain its quality.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAll IV Beauty's products are vegan friendly, cruelty free and alcohol free.\u003c\/p\u003e","brand":"IV Beauty","offers":[{"title":"All hair types","offer_id":56999246168448,"sku":null,"price":8.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/1252\/8512\/files\/64308127-07D3-4F1F-B41A-07E7AF070F5C.png?v=1785343646"}],"url":"https:\/\/ivbeauty.co.uk\/collections\/shampoo-bars.oembed","provider":"IV Beauty","version":"1.0","type":"link"}